By Jonathan Zeitlin, Gary Herrigel
This e-book develops a brand new and conceptually precise research of Americanization in eu and jap after the second one international conflict, in response to a wealthy set of sectoral and firm-based experiences by way of a global workforce of exotic students. The authors spotlight the independent and artistic function of neighborhood actors in selectively adapting US know-how and administration how to swimsuit neighborhood stipulations and, strikingly, in growing new hybrid kinds that mixed indigenous and overseas practices in unexpected and sometimes remarkably aggressive methods.
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Additional info for Americanization and Its Limits: Reworking US Technology and Management in Post-War Europe and Japan
Not only were the would-be exporters of the American model themselves deeply divided, but the international priorities pursued by US policy makers also shifted repeatedly in reaction to changing domestic political alignments and external challenges. Thus the US Technical Assistance and Productivity Programme (USTA&P), as McGlade shows, was initially created in response to a conservative backlash against the Marshall Planners' attempts to encourage broadbased recovery, industrial modernization, and democratic reform of West European economies in the context of mounting cold war tensions.
American model’ as a divisible set of globally efﬁcient and transferable stand-alone techniques (Bjarnar/ Kipping, Segreto) ‘American model’ as a locally effective ensemble of interdependent elements, which could be deconstructed, modiﬁed, and recombined to suit foreign circumstances by self-reﬂective actors (Zeitlin/ Herrigel) 18 INTRODUCTION adaptation, creative modiﬁcation, and innovative hybridization of US technology and management in post-war Europe and Japan uncovered by the studies in this volume be convincingly accommodated.
7–8. 37 But public policies such as the Marshall Plan, the USTA&P, and decartellization comprised only one side of contemporary American efforts to transform European and Japanese industry in their own image. Private business enterprises such as capital equipment suppliers, consultancies, and ﬁnal goods manufacturers also played an important and growing part in the attempted transfer of US techniques and methods through a variety of channels from machinery sales, contractual advice, and patent licensing to technical co-operation agreements, joint ventures, and foreign direct investment.
Americanization and Its Limits: Reworking US Technology and Management in Post-War Europe and Japan by Jonathan Zeitlin, Gary Herrigel