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In­ creases in the demands for apartments, hospitals, and homes for the aged and decreases in the productivity of the nation s labor force are listed as some of the possible implications of this trend. 2 P. K. Whelpton, assisted by H. T. Eldridge and J. S. S. S. Gov­ ernment Printing Office, 1947). Digitized by Google Original from UNIVERSITY OF MICHIGAN FORCES AFFECTING PRODUCT DEMAND • 33 Income The amount of income of families is of basic importance in deter­ mining consumption of products. The greater the family income, the greater is the income available for discretionary spending, above that needed for necessities.

1940........ 1941........ 1942........ 1943........ 9 5-1 5-9 1944........ 1945........ 1946........ 1947........ 2 • Dividend payments made from reserves accumulated in previous years, t Under $50 million. ): Government Statistics Bureau, Vol. II, No. 8 (August, 1918). S. FAMILIES AND SINGLE INDIVIDUALS BY SIZE OF INCOME FOR SELECTED YEARS o o o oa. rT 1935-36 Annual Income Less than $500................... 000..................... $1,000-$1,500................... $1,500-$2,000..................

By 1927, 24 per cent of the women's hosiery produced was all cotton; while silk and silk with cotton tops, toes, and heels accounted for 47 per cent of production. By 1927, only ' 7 per cent of women's hosiery was all cotton; 57 per cent was all silk. After the introduction of nylon, silk began to be replaced; and with the advent of the war it was completely displaced by rayon and nylon, with nylon assuming ascendency after supplies were again available in the postwar period. What has caused these trends in hosiery?

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Advertising, text and cases by Neil Hopper Borden

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