Troy Waugh's 101 marketing strategies for accounting, law, consulting, PDF

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By Troy Waugh

ISBN-10: 0471651109

ISBN-13: 9780471651109

New advertising options for pro carrier companies This insightful consultant exhibits specialist prone pros like accountants, attorneys, and experts how one can industry their companies and promote larger. It covers the whole carrier transaction, from constructing a dating to last the deal and is helping carrier execs make certain the place they're within the promoting procedure and follow-through for the easiest consequence. With a hundred and one advertising and marketing thoughts, specialist providers companies will learn how to usher in new consumers and construct higher relationships with present ones.

Troy Waugh, CPA (Nashville, TN), is the writer of the hugely acclaimed publication strength Up Your gains and some of the most sought-after audio system on revenues and advertising specialist providers within the kingdom. he's additionally the founding father of The Rainmaker Academy, the top revenues and advertising education classes within the U.S. and Western Europe.

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Extra resources for 101 marketing strategies for accounting, law, consulting, and professional services firms

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8. Always Give More Than You Promise Always exceed your client expectations by 1% and you will have a continuous flow of delighted clients. Sometimes, under pressure, you may promise delivery of a report before it can realistically be done. Learn to manage expectations by promising the outside date, not the earliest. Then deliver earlier. 12 C H A P T E R TWO Prospecting 6 Consultant’s Advice Spells Disaster: Instead, All Strategy Begins with the Market 7 Turning Prospects into Clients 8 The “R” Word .

Otherwise, start relationships by asking permission. 42 Gaining Access to Decision Makers 18 Tips to Help You Gain Access to Decision Makers T he best way to gain access to decision makers is through warm referrals, but you can use nonreferral prospecting to build a cadre of great clients. Use the following techniques to gain access to those key decision makers. Use Local News Clip photos and news articles about your prospects and send them to the prospect with a note. This will gain you receptivity points once you meet.

When the boss is in his office without receptionists and screeners, your phone call will likely get through. Your chances of getting decision-making prospects on the phone during off business hours, such as snow days, are very good. M. and say something like, “Bill, I have an interesting idea to help you make more profits from your business this year. I just helped another client with this and he saved $120,000 in taxes. M.

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101 marketing strategies for accounting, law, consulting, and professional services firms by Troy Waugh


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